Since 2012, Yummypets has been the first online community for pet owners. It is an original social network dedicated to all pets, thought for them and with them.
In May 2012, Newfund invested in Octopepper, the publishing company of Yummypets, to support its international development.
In 2016, Diana Pet Food (Symrise Group) invested in the company. Eventually Diana acquired Yummypets in July 2017.