Swap Food

The plant-based meat revolution

Image
umiami_tristan_maurel.png
Tristan Maurel

Co-founder & CEO

Image
Clémence_Umiami
Clémence Pedraza

Co-founder & CPO

Image
umiami_martin.png
Martin Habfast

Co-founder & Head of Sales

The food revolution is underway 
 
For a few years, meat has been the focus of criticism for not being a sustainable food. Alternative solutions to meat production have appeared with, in particular, the arrival of American players such as Beyond Meat or Impossible Burger who have democratized vegan steaks and chicken nuggets based on vegetable proteins.

Nevertheless, it is important to know that these new entrants all use the same technology, extrusion. This technology allows the creation of meat substitutes, but it also has its limits: first of all the ultra-processing with the refining of proteins and the important energy consumption.

Swap Food has developed its own technology

It produces vegetable meat without using extrusion. Through a series of mechanical steps and temperature changes, Swap Food transforms seeds (e.g. peas) into whole pieces of meat substitute (chicken and beef) or fish substitute (e.g. cod).

The start-up has developed Clean Label certified processes, i.e. without additives, allergens or industrial flavors. In blind tests, 90% of participants could not tell the difference between chicken and vegetable nuggets.


A B2B market

Swap Food is primarily targeting the B2B market: the start-up wants to become the supplier of choice for all plant-based meat players who offer the best products or a wider range to their customers. It also envisages food design partnerships, where the commercial brand would give its specifications and Swap Food would take care of the engineering.
 
Why Swap Food? 

Swap Food brings together three talented founders with a fresh vision of the market: Tristan Maurel (Essec, CentraleSupélec), Martin Habfast (HEC) and Clémence Pedraza (Grenoble Ecole de Management). Their vision and the quality of their prototypes have convinced their first clients, and the startup has since went to industrial scale, and changed name from Umiami to Swap Food as an invitation to swap chicken for plant-based food in Europe and the U.S.

 

Newfund Investor: Pierre-Jean Cobut

LinkedIn

Crunchbase